web design

Web Design

Building a Web site is like the sun rising to start a new day. We build great looking, mobile-first, Web sites without sacrificing functionality. A web site that isn't mobile-first, will not display on all devices, which can lead to losing traffic, prospects and clients.

It's difficult to attract and sustain traffic, so it makes sense to offer visitors a web site that is smart-phone-friendly, and easy to navigate and read. We build with responsive grid systems like Bootstrap to assure your site displays beautifully on whatever device the visitor is using (test this site).

We use the latest Web technology languages like HTML5, CSS3, PHP, JavaScript and jQuery to give your site a clean, organized look with leading-edge "bells and whistles" like animation, fixed navigation, tooltips, popovers, modals and a lot more. We build custom sites and also customize templates (helpful for tight budgets).

We build both static sites, database driven, dynamic sites with and without e-commerce functionality depending on your needs.

web development

Web Development

Web development to a Web site is like an Oak tree to an acorn. Web development is the nurtured result that begins as a Web site. It is a living thing with potential to become something much greater. The site is a seed; its nurtured care is Web development.

Web development is an execution of purpose and includes both modification and maintenance, not just modification. Modification includes adding or changing code, content, pages, images, links, layout, design, colors, forms, databases, e-commerce functionality, and many other things.

The average Web site owner doesn't always realize that the simplest part of having a successful Web site is getting it built. It's the reason many become disappointed by performance. Unrealistic expectations meet disappointment.

A Web site, like parenting, begins after child birth. The work with return potential is web development. It is purposed execution and maintenance, because success demands a lot more than launching a good looking site. It requires Webmaster, security and marketing duties that if accomplished together in concert can build a brand's digital footprint -- a giant, shade-giving and oxygen producing Oak.

website security

Web Site Security

We help clients protect their valuable digital assets. With the proliferation of malware and computer viruses, it is no longer a question of “If” your Web site might get infected, but “When” will your Web site get infected.

Malware can crash a Web site. It can also infect visitors, or negatively affect the user experience, which is why Google blacklists Web sites infected by malware. “Google checks websites to see whether they host downloadable executables that negatively affect the user experience.”

Every Web site needs malware monitoring protection; software programmed to perform external and internal scans of a Web site's files to detect malware.

Additionally, every Web site needs a data backup system; software programmed to copy and store your Web site's content. In the event the site is infected, or crashes it can be easily restored to an earlier time prior to the infection. These solutions together provide needed protection, and are surprisingly inexpensive.

internet marketing

Web Marketing

Internet marketing includes four marketing channels: Social Media, Email, Pay-Per-Click and Search Engine Optimization (SEO). Each channel or method serves a different purpose. And similar to conventional marketing, no single medium trumps all others.

A wise strategy employs all channels, with the added benefit of the availability of overwhelming amounts of data for analysis that conventional marketing cannot provide. This data acts as a guide to assure that marketing dollars are spent where measured results are the highest, and not wasted where results are inconsequential.

For example, Search Engine Optimization's objective is to increase Web site traffic through organic search results. Since organic search results are controlled by search engines, SEO addresses a Web site's relationship with search engines. Its behind-the-scenes duties include making certain that all data that search engines seek are in place so when the site is crawled the right information is stored into their Index. If neglected, your Web site can lose inbound traffic opportunities and not appear in search results for critical keywords. That traffic is going to your competitor.

Social Media is a medium through which a business or brand can receive exposure that is disproportionate to cost. For example, a video produced for $10,000 going viral might deliver 10, 20 or 100 times its cost in conventional advertising value based on the number of views. Some attribute “branded viral video” effectiveness to the fact that YouTube “lets brands be more experimental and risky”( than conventional methods.

Email is the most direct method to reach clients and prospects with a specific message. There are resources available that can guide campaign expectations in terms of open, click and bounce statistics by business size and industry. Automation and ease of production allow companies who prefer in-house control to cost-effectively produce attractive graphics, schedule deliveries in advance, and examine statistics. Some services provide free database (cloud) storage of contact lists and free email delivery (sometimes up to 12,000 per month) with built-in protection against potential CAN-SPAM Act violations.

Pay-Per-Click offers your business the opportunity to appear on page one of search results for specific keywords that your prospects search when looking to buy your services or products. But what keywords should you choose? Keyword research can help answer this question and provide insights like keyword effectiveness index (KEI) for potential campaign keywords. KEI is an evaluation. It is a number that represents the number of pages in Google's Index in which a keyword appears divided by the number of searches that keyword receives in a given period of time (e.g. one month).

For example, a search in Google of “toaster oven” reveals that this keyword pair appears in 3,350,000 web pages in Google's Index. In the US, Google reports that “toaster oven” is searched 49,500 times per month. This means that in an average month there are 3,350,000 web pages competing for 49,500 searches.

The KEI of “toaster oven” is calculated by dividing the number of searches into the number of web pages (3,350,000 / 49,500) and calculates to 67. This means that for each search of “toaster oven”, your web page has a 1 in 67 chance of appearing in the search results.

Pay-Per-Click offers the means to put your ad on page one of the search results for whatever keywords you choose. PPC is a solution to the problem of a Web site not appearing on page one of Google's search results for important keywords that their prospects are actively searching.

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